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With 117 million Danish kroner, the largest collaboration to date between private companies and the public sector will be launched with the aim of getting an overview of the massive amounts of data and how to make better use of them.

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Effective algorithms may boost sales, and a growth rate of 10-15 percent is not uncommon, according to Finans.dk.

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Danish companies and authorities are struggling with the challenge of how to exploit data for decision-making. A new initiative and a large sum of money has been launched to resolve this issue.

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The partnership will focus on a number of important cases to be solved in collaboration with IT consultancy firms. Some results will be relatively easy to achieve in the short term. However, some big data topics are more complex and require more research. For example, we need to develop algorithms for fast processing of massive data streams.

Ole Lehrmann Madsen, professor and CEO of the Alexandra Institute. 

Innovation Fund Denmark launches Danish Center for Big Data Analytics driven Innovation (DABAI). The aim of this initiative is to make Denmark a pioneer in exploiting the full potential of big data.

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